Christmas consumerism2

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“ CHRISTMAS CONSUMERISM” Mercedes, Diego y Yaiza. 4ºA IES. Fernando de Rojas

They start a month before: ,[object Object]

Companies spend much money on advertising : ,[object Object]

Millions of toys and bulbs: ,[object Object]

Christmas makes consume more: ,[object Object],FIN

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Congratulations, you own a trophy shop, sign shop, apparel decorating business or offer a combination of graphic services! Whether you are just starting your business or you’ve been in business for years, one aspect often taken for granted is the sales function. As funny as it sounds, many business owners forget to plan how their business will drive revenue. Just because you’ve opened your doors for business doesn’t mean customers will come; building a solid customer base and generating new sales each month requires planning, preparation and hard work! Why not sell around seasonality? Seasonality capitalizes on occasion. It provides a natural time-based selling approach to promote purchases around an event and leverages consumer emotions to prompt impulse purchases. And the philosophy behind seasonality isn’t limited to just the major holidays. If Christmas isn’t around the corner, create an occasion of your own. Sometimes the obscure and fun ideas catch on with customers, and, can also capture the attention of media giving you priceless exposure. With that spirit in mind, here are outside-the-box sales ideas for every month of the year…let the creative promotions begin!

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Paolo Mottola (Speaker) REI Co-op Michelle Flandreau (Speaker) Senior Editor, REI Co-op Description Few traditional journalism institutions have survived a constant state of economic flux -- some by way of independent investment. Some digital-first publishers that promised a new way have fallen short. Print media, once the standard, has been on shaky ground. In that uncertainty, REI, an outdoor retailer and the nation's largest consumer co-op, developed a multi-channel media offering and launched a flagship newsstand publication last month. Hear from the REI team about why they went to print and how it fits within the total offering of the co-op to enable a life outdoors.

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